OUR STORY

Born from healing. Designed for modern ritual. Crafted with care.

Founded in 2018 by Alysia, LULOE brings together a background in Health Science and Design, motherhood, and a deeply personal journey alongside mental health.

LULOE began during a time when life had become too full. Alongside motherhood and the constant pace of everyday life, our family was navigating a mental health journey — something that touches so many of us, yet is often difficult to put into words.

It changed the way I thought about wellbeing and made me realise something needed to shift. I began blending herbs at home — not with the intention of creating a business, but simply as a way to pause. Putting the kettle on and sitting with a warm cup became a small but meaningful way to come back to myself.

Returning to university became part of that journey, deepening my understanding of the human body, the nervous system and how we can better support our wellbeing in everyday life.

For us, it has been an opportunity to gain back time. To notice the moments we might once have missed. To be more present with each other, and more intentional about how we spend our days.

Over time, those small moments became something more — a reminder that caring for ourselves doesn’t always need to be complicated. Sometimes it begins with making space for the simplest things.

Today, LULOE is an extension of that philosophy. Our organic botanical blends are thoughtfully crafted to hold space throughout your day — gentle daily rituals to slow down, reconnect and find your rhythm again.

Alysia x