WHY WE CHOOSE ORGANIC?

When we started LULOE, choosing organic was one of those things we never really questioned.

If we were creating something to drink every day, we wanted it to be as close to nature as possible. Whole leaves, flowers, roots and herbs. No artificial colours or added flavours. Just really good plants.

And the more we learn about our health and the impact of what we consume, the more important that choice feels.

Research shows that choosing organic can significantly reduce our exposure to pesticide residues. Organic produce has also been associated with higher levels of certain antioxidants, including polyphenols, and lower levels of some heavy metals.

Then there’s the bigger picture. Organic farming reduces reliance on synthetic pesticides and fertilisers, while supporting healthier soils, biodiversity and more sustainable growing practices.

There’s also some really interesting research emerging around the gut microbiome and how the things we consume every day may influence it. The science is still evolving, but it’s another reason we care about keeping things simple.

For us, it comes back to this:

LESS IS MORE.

It’s why we choose certified organic botanicals, each and every time.

LULOE x